Virgina slims

Virgina slims


The year that Virginia Slims was launched, its advertising was carried on 9 network television programs, on local television and radio, and in 16 women's publications and Sunday supplements Sanchagrin The success of Virginia Slims and its advertising relative to competitive products and their advertising demonstrated the importance of image-based advertising in establishing an attitude and persona for the brand. The packing has since become a mainstay of the smoking glamour community. They used the slogan "You've come a long way, baby" and ran copy that contrasted women's historical lack of rights with the modern situation in which women could have everything, even "a cigarette brand for [their] very own" Weinstein , p. Difficulty appealing to both younger and older females Several promotional strategies were used during the s in an effort to both maintain loyal, older Virginia Slims smokers and to try to acquire younger female competitive smokers. It also made clear the greater appeal of ads that suggest attitudes of independence over those that emphasize frilly fashion-ability. This packing is steadily displacing the classic soft-pack.

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Virgina slims. Virginia Slims - Wikipedia

Virgina slims


The year that Virginia Slims was launched, its advertising was carried on 9 network television programs, on local television and radio, and in 16 women's publications and Sunday supplements Sanchagrin The success of Virginia Slims and its advertising relative to competitive products and their advertising demonstrated the importance of image-based advertising in establishing an attitude and persona for the brand. The packing has since become a mainstay of the smoking glamour community. They used the slogan "You've come a long way, baby" and ran copy that contrasted women's historical lack of rights with the modern situation in which women could have everything, even "a cigarette brand for [their] very own" Weinstein , p. Difficulty appealing to both younger and older females Several promotional strategies were used during the s in an effort to both maintain loyal, older Virginia Slims smokers and to try to acquire younger female competitive smokers. It also made clear the greater appeal of ads that suggest attitudes of independence over those that emphasize frilly fashion-ability. This packing is steadily displacing the classic soft-pack.

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1 Replies to “Virgina slims”

  1. Virginia Slims is an American brand of cigarettes, currently owned and manufactured by Philip Morris USA in the U.S. and Philip Morris International outside of  ‎History · ‎Marketing · ‎Market share · ‎Sponsorship.

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